Malcolm Sells - Sex Doesn’t

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<img src="http://www.malcolminthemiddle.co.uk/images/halandlois.jpg" align="left" height="245" hspace="5" vspace="5" width="197" />Research from <a href="http://www.psychol.ucl.ac.uk/" title="Department of Psychology" target="_blank">Department of Psychology</a> at University College London says that advertisers will sell more stuff if their commercials run during innocuous family-fare programmes rather than sexually charged shows, suggests the new research into the effects of erotic programming on viewers’ response to ads.

The implication is that advertisers do not spend their money well if they buy space during programmes with high sexual content.

The studies involved 60 university students (30 men and 30 women) aged 18 to 31, mean age 21, who were divided into four groups. One group saw an overtly sexual episode of “Sex and The City”, which had sexy adverts running during the programme breaks. Another saw the same episode with non-sexual adverts. <strong>The other two groups saw an episode of “Malcolm in the Middle”</strong> which contained no sexual references, with either sexual or non-sexual adverts.

Brand recall for advertisements was ‘hindered’ by sexual content of programmes, suggesting there is something particularly involving or disturbing about sexual programmes.

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Source: <a href="http://www.innovations-report.de/html/berichte/gesellschaftswissenschaften/bericht-79255.html" title="Source" target="_blank">Innovations-Report.de</a>

Interesting. I'm assuming because if you're watching something sexy and erotic (even though I, personally, don't care for any of the women on Sex and the City ('cept the younger one), and would much rather look at Justin Berfield, Tania Raymonde or Hayden Pani..ti..erre (?)), their minds are on... other things.

That said, I wonder which episode it was. The show frequently uses sexual innuendo (cleverly, of course), especially with Hal and Lois.

i dont believe it but they have the proof. lol

hmmm im gonna try to summerize hal and lois.
Hal-sex pervert at lois.
lois- hmmm sure. nah. tired im worried about the kids.

Alex said:

i dont believe it but they have the proof. lol

hmmm im gonna try to summerize hal and lois.
Hal-sex pervert at lois.
lois- hmmm sure. nah. tired im worried about the kids.

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No way. Lois may not be into sex as Hal, but she'll have it as often as she can. Remember in Season 4 when she was on anitbiotics? They were shocked at the idea of going without sex for a week.

I think that overall Hal was the sex maniac of that relationship. There were only two episodes where Lois insinuated sex, once in Poker and the other in Forbidden Girlfriend.